As the story developed the young boy's folks seemed unbothered but protests followed.

Below some links on the story that quoted us and an interview on RT with MoD.

H&M monkey hoodie sparks outrage for "racist" image

CBS, USA

Mother of H&M child model reveals she's had racist abuse

Daily Mail, UK

Protesters trash H&M stores as race row over ‘coolest monkey in the jungle’ featuring black child model continues to escalate

Daily Mail, UK

Get over it, says mother of child in 'racist' H&M hoodie

The Star, Kenya

OI OI