Last month, global fashion brand Miss Guided partnered with charity, Models of Diversity to launch a competition to find models for their latest empowering campaign. Out of the 2,500 applicants, they chose 7 amazing diverse women to model in the shoot alongside other inspirational people. Miss Guided is on a mission to empower all with this collaboration which aims to promote equality through the next generation of content creators and models by redefining what the word nude stands for!!
Angel, Founder of Models of Diversity explained:
“Many brands talk about change, few follow through! Misguided absolutely blew us away with their commitment to inclusion and diversity in this campaign. We were delighted that amongst their gorgeous and diverse cast they included 7 very beautiful but very different models from MOD - the results are amazing. It is a pleasure to be associated with a brand so determined to be on the right side of change”
Missguided Founder and CEO Nitin Passi stated:
“Empowerment is at the heart of what we stand for and while we’re proud of that, it has to be for everyone. This campaign powerfully says who we are and also shows what we aspire to be, not only opening a window into the breadth of what we offer but also now better covering the skin tones that match the diversity of our customers.”